Vice President, Marketing
M.A. Media Studies, William Paterson University, B.A. Sociology, Transylvania University
Kassandra Barnes is the Vice President of Marketing for the PeopleManagement family of brands which includes Centerline Drivers, Staff Management | SMX and SIMOS. She is responsible for branding, digital marketing, content, design, and communications for all PeopleManagement brands within TrueBlue. Prior to her role in PeopleManagement, she led the marketing team for PeopleReady, PeopleReady Skilled Trades and JobStack. Barnes has worked for over a decade in the human capital and staffing space, previously at Paycor, a national payroll provider and CareerBuilder a leader in recruitment technology. Her expertise is focused on leading demand generation, product marketing, digital marketing and market research teams. Barnes received her undergraduate degree in Sociology from Transylvania University and her Master’s degree in Media Studies from William Paterson University.