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Truck Driver Recruitment: What you need to know in a new world [Guide]

August 9, 2022 Casey Nighbor

Recruiting is not easy for any industry right now, including trucking. 

Our State of Trucking 2022 Survey showed 72% of employers say they are having a hard time recruiting drivers. This is a significant increase from 2021 where only 57% said they were having a hard time.

However, the problem may lie in a lack of outside-the-box thinking. Less than 25% of those surveyed reported doing anything creative to recruit drivers. 

And sadly, even of those 25%, most seem to be doing the same old tricks with more money, i.e more ads, social media and bonuses or wage increases. 

But as the pandemic rages on and the driver shortage stretches into its umpteenth year, companies are going to have to do something more drastic. 

We’ve put together a guide of recruitment tips and tricks to help you navigate this new recruitment landscape. From increasing diversity to adjusting your candidate focus, there are a wide range of suggestions that can help you amp up your recruitment game. 

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