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  • Autonomous Trucking Means Opportunity not Extinction

    by User Not Found | Mar 23, 2017
    Digital City

    In this age, it is no longer sufficient or wise to focus on your product or service offering without considering the advancement in technology and its implications. If one wants to survive, every company must become somewhat of a tech company. The evidence of this for trucking is in the new autonomous truck technology that is in development, and some areas, in practice. This was a topic of interest at the recent Transport Topics Recruiting and Retention Conference held in Nashville, TN.

    With the word autonomous comes excitement, innovation and a little fear. At Centerline, the topic of autonomous trucks is not one we wish to ignore but it doesn’t make us nervous either. When you break it down, as the speaker at the R&R conference pointed out, it may actually be a great opportunity for the role of the truck driver to evolve.

    Consider this; autopilot did not replace pilots. Just as pilots are extremely necessary for the guidance, monitoring of autopilot systems and in general still control the landings and takeoffs, likewise drivers will be necessary for the first and last mile. A driver may begin to take on the role of a conductor; ensure everything is running smoothly and safely and focus more on the load they carry and its well-being. The driver could also take on dispatch and load planning responsibilities. This shift in role may also prove to be the selling point for the new millennial workforce. The appeal of a more customer representative role is attractive and promising to develop new interest in the industry.

    Although advance, there are still many barriers to entry for the autonomous technology. These challenges include:

    • Infrastructure will need to be invested in and meticulously maintained.
    • The last mile will still need to be handled by the driver. Interstate yards will need to be established because they won’t be able to come into cities.
    • Technology challenges will be present, from security against cyber-crimes to creating, updating and maintaining the software.
    • Legislation and regulation will need to be determined and established.
    • Social adjustment and acceptance will need to be won over and the public will need its safety proven.
    • Insurance policies and liability will be scrutinized. New agreements must be made on whose fault an incident is; the government, the tech manufacturer, the software developer, the driver, or the company.

    There is a lot to consider when introducing this new technology however progress has already been made. Remote control trucks are currently used in mines and platooning technology is being put into practice. The future is bright for drivers. Autonomous technology is presenting new opportunities for the role to evolve.

  • How to Leave No Man Behind When Change Hits

    by User Not Found | Feb 10, 2017
    Change and Innovation

    It has become critical to be able to update or shift directions quickly based on new information in order to stay relevant and innovative in our fast paced world. While change can be good, constant change can be daunting on your employees. Jeffrey Schwartz, Pablo Gaito, and Doug Lennick took a closer look at how to reshape the way your employees think of change through the lens of neuroscience and behavioral research. They developed a virtuous cycle of focused values. The cycle provides six steps to help a company’s employees refocus attention on company goals and values to lessen the volatile response to the idea of change.

    1. Recognize the need for change: Recognize you’re in a rut and figure out how to get out of it. This step requires you to reflect on your thoughts, emotions and actions. Self-awareness brings individuals to the table.

    2. Relabel your reactions: Change the way you look at a situation by reframing it with the context of why the change is necessary. For example, the intent to do a better job helping clients, shifts the attention to the end goal and removes personal attachment.

    3. Reflect on your expectations and values: Dave Larson, recently retired executive president of Cargill said, “Leaders can either give energy to people or drain energy from people.” As a leader, by reinforcing goals and aspirations of the company every day you create a pattern for your employees to follow. Then when storms arise, you can maintain a steady ship by centering on those values. This is critical for the next step in the process.

    4. Refocus your behavior: Now that you have recognized the need for change, reframed its context, and established your expectations, it is time to bring your habits in line with your goal. Share how you feel, acknowledge how your employees must feel and then draw the conversation to solutions as you move forward.

    5. Respond with repetition: Accountability is key. Put the solutions determined in step four into practice and be sure to hold yourself and others accountable day-to-day. Each day is a new opportunity to start again. Don’t let one bad day ruin the progress of the week.

    6. Revalue your choices in real time: Encourage people to continue to evaluate their thoughts in the moment. By walking through this process, people’s automatic response changes and they begin to be able to weather a storm because the basis for decisions is company values instead of emotion.

    If you can create a culture of refocusing attention from the fear of change to shared values, your company will naturally propel itself forward in efficiency.

  • To be Professional you have to get Personal

    by User Not Found | Jan 05, 2017

    Personal Professionalism“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Will Durant

    A New Year is upon us and with it comes the permission to put the past year behind and an ambition to make something great in 2017. Just like many others, Centerline has reflected on our wins and our challenges to prepare for another year. We strive to be professional, but to do that, we recognize that it starts within. To make affective changes, we must get personal. Jeff Haden recently published an article on Inc.describing 10 things one can do to be successful and all of them start by getting personal and focusing on bettering oneself. Here are a few of our favorites:

    1. Be proactive: Don’t check your email first! In business we all strive to be proactive versus reactive however we commonly start our day with a very reactive activity - answering emails and notifications. Jocelyn K. Glei reminds us that we need to spend the best part of our day on our own priorities, which will better enable us to help others later.
    2. Make yourself accountable: Find a partner or mentor. Surround yourself with people who are just as passionate, hardworking and driven as you are. When you identify people in your life that you trust and respect hold onto those relationships and be intentional about building them by helping each other stay accountable each day.
    3. Write: Prime yourself for creativity. Morning Pages is a practice developed by Julia Cameron where you write three pages about anything and everything on your mind first thing in the morning. This activity starts your day exploring your thoughts, increases your creativity, and brings things into focus. There is no right or wrong way, just start writing.
  • Don’t Keep Putting out Fires, Stop Them before They Start

    by User Not Found | Dec 06, 2016

    Be proactive not reactive Each week, our leadership wakes up ready to face the challenges that week will hold. Questions ranging from the management of account relationships to fill rates on orders constantly plague the mind of company leaders. At Centerline, our leaders focus on acting proactive versus reactive on a weekly basis. Focusing on the prevention of foreseeable fires is well worth your time because it will make for a happier, safer work force and a more sought after brand.

    Recently, Elizabeth Doty, founder of Leadership Momentum, wrote an article for strategy+business referencing W. Edwards Deming’s 14 points for management. Deming’s approach takes the focus off of the short-term success in numbers and shifts the thinking to long-term sustained gains. Among the 14 points, a few that resonates with Centerline include:

    Create constancy of purpose. To move your employees’ mindset off of a pure tactical approach, you must have a company mission to rally behind and create a sense of purpose for your work. The staffing industry is ever changing and can be difficult, however it is also very rewarding to be able to say you connect people and work. It is important to foster commitment to your work and dedication to improvement.

    Institute Leadership. Deming stated, “The aim of supervision should be to help people and machines and gadgets to do a better job.” You must first make sure your employees know they are a part of a team and valued and then empower them to make decisions and put their ideas into action. Each employee should feel invested in the company and purpose.

    Drive out fear. “Where there is fear you do not get honest figures,” W. Edwards Deming. You will never be able to improve performance if you do not know the true picture.

  • Freedom isn't Free

    by Charlotte Freed | Nov 11, 2016
    centerline headerCenterline Family,

    November 11th is a day to reflect and honor those who have served and are currently serving our country to secure our freedom. I'm especially proud and humbled by our own veterans who have given so much to our country and are also an integral part of our Centerline team.

    Click here to view a tribute to our veterans.

    "This nation will remain the land of the free only so long as it is the home of the brave."
    - Elmer Davis

    Thank you for your service:

    Michelle Graves                                        
    United States Navy
    Boatswain mate BM3 
    James Pearson
    United States Army
    Supply SFC/Garrison 25th Infantry 
    Michael Turner
    United States Air Force
    Staff Sargent, E5

    Brad Beeuwsaert
    United States Marine Corp Reserve
    4th Marine Logistics Group
    Combat Logistics Battalion 451
    Luis Colon
    United States Marine Corp
    E-3 Lance Corporal
    2881 Cryptographic Technician

    Scott Anderson
    United States Coast Guard-Polar Sea
    Marine Science Technician

    Mike Bryant
    United States Army A Company
    1st Battalion - 22nd Division
    John Trahan
    Security Police
    United States Air Force
    31st SPS/9th Air Force
    Brett Thornton
    United States Air Force
    56th EMS/56th Combat AGE Team

    Zach Feinberg
    United States Marine Corp
    Flight Equipment Technician
    John King
    United States Army
    82nd Airborne

    *If we have missed anyone, please share with us - we want to honor you.

    A special thank you to Rod Crowell and John King for sharing the idea to recognize individually each of our Centerline Heroes!

  • In an Election Year, Transportation Matters

    by User Not Found | Nov 01, 2016
    2016 Presidential Election

    During an election year, things often hang in the balance and transportation funding questions are not any different. Ensuring a permanent solution for highway trust fund revenue solutions has been a bi-partisan effort in recent years. Unfortunately the five year Fixing America’s Surface Transportation (FAST) Act signed into law in 2015 fell short of providing a permanent funding solution.

    The FAST Act (P.L. 114-94) that President Obama signed provides $43.1B for highways in fiscal 2016 from the Highway Trust Fund (HTF) up from $37.8B in fiscal 2015, and $9.3B out of the HTF for mass transit from $8.6B in 2015.

    No matter who is elected in November key transportation issues are at stake including:

    • Ensuring that the law passed in 2015 is realized in 2017. The Congressional Budget Office states that most of the federal taxes to support infrastructure improvements including allocated gas taxes collected will fall well short of the need.
    • Restoring a user-fee mechanism that originally built our interstate highway system to ensure the $15B per year revenue gap in the HTF is bridged.
    • Developing a long-term Federal investment for airports.
    • Keeping policy reforms to stream line environmental and approval processes for federally funded highway and transit projects.

    Both presidential candidates have campaigned that addressing transportation infrastructure shortfalls will be addressed during their first 100 days in office.

  • Where has all the Inventory Gone?

    by Charlotte Freed | Oct 11, 2016
    TBP-0665-HREZ copy

    After the advent of Just-in-Time (JIT) inventory from the 1980s, now called Lean Manufacturing, transportation experienced significant changes in the ebb and flow of product deliveries and how they meet their final destinations. Lean manufacturing runs a thin line to encourage adequate supplies without excess inventory and its associated costs that excess stockpiles of product create.

    Understanding this balancing act

    Companies employing lean inventory practices must balance not having product out of stock with having too much product in stock. A disadvantage to this type of delivery is that it requires an upfront investment in technology to sync all the necessary parties that support this delivery system between retailers and suppliers in the distribution channel.

    Changes in warehousing

    The impact to transportation includes warehouses located closer to their factories. Here, the inbound warehouse receives inventory from core suppliers and sequences those strategic materials to support the next few hours production schedule. Then, as Steve Banker describes in The Costs of Excess Inventory, uses trucks making “milk runs” to deliver those materials just-in-time to support the next wave of production (two hour delivery windows are not uncommon).

    If for any reason strategic materials cannot be delivered, this downtime can cost manufacturers millions of dollars with the advent of large fines (up to $4,000 per minute) for any trading partners that fail to deliver and whose failures cause production downtime.

    However, by implementing these lean inventory systems, and moving from four weeks of inventory to three, inventory carrying costs savings in one year would be $65 million. In this example presented in the Banker article, “the total two year payback period from inventory saving would be $130 million. The savings associated with leaning out upstream inventory can be significant - outstripping the costs of new technologies, implementation and training.”

  • Happy National Truck Driver Appreciation Week!

    by User Not Found | Sep 12, 2016

    Driver Appreciation Week
    For the 3.5 Million men and women who deliver goods across our country and keep us safe while doing it – we salute you this week!

    Centerline has built its business by connecting high quality drivers with large fleets throughout the United States. These men and women adapt to changing rules and regulations that mandate everything from hours of service to electronic log books and they do it with a service attitude. They all have different reasons for the stepping up into the cab, but one thing is for certain, they are hard-working, committed and resilient.

    Centerline drivers and drivers everywhere, thank you for all you do. View our driver appreciation video!

  • The Impact of the Driver Shortage and What To Do

    by User Not Found | Aug 18, 2016

    Truck Drivers Needed
    As employers most of us recognize that finding top talent is critical to success. This year has demonstrated that when talent is scarce, costs rise. Strategy and Business recently published two in-depth articles addressing this trend.

    A few highlights include:

    • Bureau and labor statistics indicate that while 5.9 million people were looking for a job this year – August of 2012 had over 7 million in that category
    • Supply and demand metrics indicate that in May there were 5.5 million job openings which is over two times the amount seven years ago
    • While top line is growing for most companies at about two percent, the cost of employing a typical worker is rising by about four percent, which places additional pressure on profits and margins

    How does this impact our business? Jobs are plentiful and workers are scarce. In the world of truck driver recruiting, this gap is further complicated by a driver shortage in which there is overdependence on the “trucking generation” consisting of the 45-54 year old age group. Contributing factors to this shortage include: competition in the industry, driver qualifications/requirements; and workforce.

    To put this in perspective:

    According to an industry analyst, Noel Perry, reports Frank Morris, the truck driver shortage will probably settle around 100,000. Yet, the American Trucking Association, reports Bob Costello and Rod Suarez of SupplyChain24/7, expects the trucking companies will need to hire 89,000 new drivers annually to eradicate the shortage.

    To combat the shortage we focus on driver retention and dedicated recruitment processes that optimize opportunities for our driver pool. Technology changes may impact the driver shortage as well in the near future with automated trucking, 3PLs using technology to consolidate freight and use of technology to lessen the driver’s workload.

    Sources: Daniel Gross Executive Editor of strategy + business, Power Shifts to the People in Job Hunt and How Companies Can Avoid Getting Left Behind in the Talent Wars

  • Transportation Delivers Food and Fireworks for Fourth!

    by David Kimball | Jun 29, 2016

    Fourth of JulyThe month of July accentuates our American values and our reverence for freedom. From apple pie and hot dog eating contests to Main Street parades, we collectively put aside our differences and political preferences to celebrate the home of the brave. Some were born and raised here; others have immigrated, but all call it home.

    Over the years, America has grown in size, economy and population. A part of what makes America great is the innovation that comes from its diverse patriots and their drive to work hard and discover new things. From the industrial revolution to modern technology, transportation has played a huge role in our growth and strength as a country. Trucking effects even the small things in life that we may not realize.

    As we celebrate the 4th keep in mind a few BBQ staples wouldn’t be on your table if it weren’t for truck drivers! Check out this infographic by C.H. ROBINSON to see what you’d be missing. 

  • What is Honor?

    by User Not Found | Jun 01, 2016

    building successHONOR: Honesty, fairness, or integrity in one's beliefs and actions: a person of honor (definition from

    What does a company with honor look like?

    According to Strategy+Business’s “What’s Honorable” article, there are five building blocks for companies striving to be honorable:

    1. Charge others as we would have them charge us.
    2. Make work a calling.
    3. Build it to last.
    4. Embrace sustainable enterprise.
    5. Be a giver, not a taker.

    How do these tenants translate to our work?

    1. Be fair and set pricing fairly – don’t gauge the customer just because our drivers are in high demand.
    2. Find a noble calling with your work – we connect people and work and change lives daily.
    3. Build it to last - our mission, vision and values are lived, not just words on a page.
    4. Sustainable practices – working with customers to find long-term, sustainable solutions to their needs.
    5. Be a giver, not a taker - In giving our drivers opportunities to succeed; we create success for our customers and ourselves.

    How can you translate honor into your business? Comment below! 
  • Spotlight on our Star Performer Moms for Mothers Day

    by User Not Found | May 04, 2016

    Working MomThis year, we wanted to shine a light on our 2015 regional recruiting manager of the year, Ashley Espitia, and how she manages to juggle a busy career that involves a lot of travel with raising her three kids and being a great wife too!

    Ashley started with Centerline in 2005 as a temporary administrative staff member quickly becoming a valuable permanent team member. She has held positions ranging from administrative assistant to Recruiter and Recruiting Manager, then Senior Recruiting Manager to her current position as Regional Recruiting Manager for the West. As Ashley put in the time to grow professionally, she also took on home ownership with her truck driver husband and completed her family by having her third child. Juggling these responsibilities hasn’t been easy, but Ashley works hard to balance it all.

    Ashley says, “because my husband is a commercial truck driver, I’ve experienced him as a student, studying at truck driving school to obtain his CDL, him having to go over the road to gain his experience and him job hunting as a CDL driver looking for local work – this knowledge has made me better as a recruiter. Because of this insight I can relate to all aspects of what our drivers go through.”

    She manages over 11 different branches here at Centerline and her day starts early and ends late.

    “As a full time working mom with three kids and a husband that drives, there are times that I’m essentially a single parent,” said Ashley. “So although I know I have to balance my work and home life, my kids are understanding as they know we work hard for their benefit!”

    One event that blended work and home for Ashley was a cross country trip from California to Florida.

    “We drove over 3,000 miles with our three kids in a small car to Disney World. We were able to stop at different truck stops to see their job boards and to talk to drivers about Centerline. Explaining to my kids that everything they touch, was at some point transported in a commercial vehicle. This experience was full circle, said Ashley.”

    Ashley goes above and beyond as a wonderful mom, wife, and professional. We are so proud to have her on our team. To all the hard working moms, thank you! Check out 11 Steps to finding work-family balance in your crazy-busy world.

  • Five Things We’ve Learned About Truck Drivers

    by User Not Found | Mar 30, 2016

    Knowing Our Truck Drivers

    1. Get to know your drivers and they will respond by being happy and loyal. This isn’t rocket science, but in an industry that hasn’t always considered the driver or how isolating this profession can be; we see the impact when we take time to get to know our drivers and their families and do the little things that make a difference for them.

    2. Finding the right fit makes everyone happy – drivers and customers. We all thrive when placed in the right environment. We take the time to find out how assignments can be better and then make those changes rapidly.

    3. Create a culture of belonging – drivers want to belong to the bigger picture. It matters to them that they work for a national company that services the largest accounts in the US. They are a part of an industry that touch nearly every aspect of our lives. Their jobs are vital to our well-being and economic stability and we tell them so.

    4. Give respect - truck drivers have strong work ethic and are looking for opportunities to excel. Respect that it’s not a job everyone can do.

    5. Lastly, communication is vital! Strong communication is the crucible; we can’t learn what success looks like for our customers, much less pair the right driver with the opportunity without listening to both parties and making the best match possible.

  • Creating a Culture of Excellence takes Intentional Customer Service

    by User Not Found | Mar 02, 2016

    Customer Service
    We recently completed company-wide customer service training. As a company that Connects People with Work, we have multiple touch points with both customers and drivers all day long. Our staff builds these critical connections in three overlapping areas – our service and compliance specialists; our recruiting team; and our account managers.

    When these units work as a team and communicate fully with our customers and drivers, magic happens, but we aren’t perfect and we operate in very stressful circumstances. Sometimes, we fall short and have unexpected results that need attention.

    There were three keys to delivering world class customer service that resonated with our team and will resonate with your teams too:


    1. Consistency Matters: Each opportunity to touch a customer or in our case a driver is one that needs to be of consistent high quality.
    2. Mistakes Happen: When they do you need to be proactive and FAST to correct: team members need to apologize, fix the issue and go above and beyond to ensure the situation gets repaired.
    3. Loyalty is Earned: You can’t get recommendations without loyalty and you can’t gain loyalty without trust – this is not something that just happens, you have to work at it.

    We’re working on enhancing our service to deliver the best customer-focused approach to our work and team – consistently!

  • What’s Love Got to Do With It?

    by User Not Found | Jan 28, 2016

    Love languages

    What's love got to do with work? EVERYTHING!

    This may seem odd, but you really should consider love at work. Why? We spend a lot of time with our co-workers, in-fact on a weekly basis, they see the good, the bad and, unfortunately, the ugly. Understanding each members communication style and how they receive and feel "loved" is crucial to your team’s development.

    Much like romantic relationships, each person on the team has made a type of commitment to be there – typically five days a week, eight hours (or more) a day. So knowing this, how can you use the principles in the famous book, “The Five Love Languages” by Gary D. Chapman to make your workplace more dynamic and prosperous? Understanding your team’s love languages can help you communicate at a deeper level with each team member – this knowledge can also be applied to customers and your external teams.

    Here’s an overview of the five ways that people feel loved (read the full article to learn how to translate and use this info to your advantage in the workplace.

    1. Quality Time: focus on good quality face time – emails won’t cut it.
    2. Gifts: focus on delivering something of value to show you’re thinking of them: a business article or a promo piece.
    3. Words of Affirmation: think quick note or email acknowledging good work.
    4. Acts of Service: an offer of help to a colleague above and beyond typical expectations.
    5. Physical Touch: appropriate handshake, eye contact, physical expression of agreement.

    Knowing which love language your team, co-workers, customers and yourself respond to best is important. Consider taking this short test to reveal the best communication styles for your team. Study up and get your love on at work!

  • Why Connections Matter

    by User Not Found | Jan 05, 2016

    Truck Driver Driving trucks for a living can be an isolating business. The majority of Centerline’s truck drivers are home each night or nearly every night, but we do have divisions where the job requires drivers to be on location and away from their homes for extended periods of time. As an employer of truck drivers we know that creating connections to our company and our culture is not only important in terms of driver retention during the driver shortage, but it’s necessary for our drivers to feel like a vital part of the transportation community.

    Drivers are under a lot of stress to represent the companies they deliver for well; to get the loads transported on time, and of course to follow the myriad of regulations that dictate how they do their jobs. We have to do our part to create a culture of caring and connection so our drivers know their efforts are noticed and valued.

    At Centerline we try to keep in mind the three things that all humans crave and need in their daily lives: Safety; Belonging; and Significance. Without these basics, we can’t motivate others to go above and beyond and do their best at work or at home for that matter.

    Connections with our drivers are personal from our 24/7 service center where our drivers can reach a live person day or night with any issues or if they need to communicate information vital to our customers. We’re available to our recruiting teams that work one-on-one with each driver to find the perfect match that will build mutual trust and connection between the driver and one of our customers. We work with our drivers to accommodate them and help them grow and be successful. But most humanly, we care about their ability to provide a living for themselves and those that depend on them.

    As 2016 is upon us, ask yourself how your company makes connections for your drivers and employees – it can only lead to broader success for your company!

  • Top line growth, bottom line growth? How are you going to get there?

    by User Not Found | Dec 02, 2015

    So what’s your question? As a business leader with many people and investors relying on us to not only ask the right questions, but act on the right answers. When planning for growth at Centerline, we seek out all type of business intelligence. When seeking answers regarding our markets or potential untapped markets, we consult business data and engage with our front line sales leaders and ask about their challenges, competition, and pricing strategies. This helps us gage our true opportunities and threats.

    Recently while attending a planning meeting to set our objectives for 2016, 20-questions for Business Leaders, an article from Strategy + Business was shared. We picked the following questions as most relevant for our business (see our top three below), what’s most relevant for you?

    1. What should we do for our employees? We’re in a people business with a seasoned staff that, next to our drivers, are our most valuable asset. Treating them with respect and creating opportunities to keep them here at Centerline are at the forefront of each leader’s mind. We loved these pull-outs from the article: Respect and Reward them – not just with money but with purpose; empower them; pay attention to them. In 2016 our goal is do all of these things.

    2. What will help us make better decisions? We particularly loved the best practices piece. We’ve grown from a small regional player to a $100M business unit of a $2.4B company in a matter of a few short years. Sometimes your business processes that were just known to a handful of people are our best kept secret. We’ve learned the need with growth to document, streamline and make these best practices available to the new, large team. Without consistent best practices, you’re not going to be able to deliver the quality of product your customers have come to rely on. Thinking slow….we tend to think fast; solve more problems in a day that others solve in a week, but sometimes (many times) slower is better.

    3. How do we win? Compete ruthlessly. Enough said.

    Pick your top three or more and head into the new year with a prosperous plan!

  • Special Delivery for Turkey Day!

    by User Not Found | Nov 13, 2015

    We know being in the transportation industry that the holiday season is a busy one, between food and presents, our wheels never stop rolling to get all cargo to its destination. Have you ever considered how much of an impact something like delivering turkeys to market has on the economy? In 2014, the turkey industry made up 308,400 jobs and generated $80.1 billion in economic activity. $16.9 billion in wages and $5.6 billion in government revenue! The trucking industry plays a big role in making Thanksgiving Day happen. Here a few things that would not happen without the help of truck drivers.

    1. When you think of Thanksgiving, you think of turkey. Roughly 88% of Americans eat turkey on Thanksgiving. So it’s pretty important those turkeys get to the table on time and truck drivers come to the rescue. In 2012, trucks delivered 46 million Thanksgiving Turkeys. That’s a lot of turkey! Not to mention all the sides to go with it.

      Thanksgiving Turkeys

    2. It is the tradition of many families to either attend or watch the Macy’s Thanksgiving Day Parade. The first Macy’s Thanksgiving Day Parade took place in NYC in 1924 and over the years has grown to 3 million in attendance and more than 44 million watch on TV. In order to breathe life into the famous parade balloons, each one is filled with an average of 12,000 cubic feet of helium and can take about 90 minutes to inflate! This requires the help of a professional truck driver driving a helium tanker. Without a truck driver to bring in the tanker, the balloons would not go up and it would make for a pretty boring parade.

    3. Thanksgiving is now a retail buzzword because of the infamous “holiday” to follow it, Black Friday. Whether you are a shopper on a mission or casually browsing, the trucking industry is responsible for delivering products to the stores so the shelves are stocked and ready for the rush. Once Black Friday is taken care of, we rely on trucks to deliver the goods purchased on Cyber Monday. Without our drivers America’s favorite shopping weekend would fall short.

    4. Finally, we can’t forget about travel. According to AAA forecast, about 46.3 million Americans traveled on Thanksgiving Day weekend in 2014, 89% by automobile. Keeping the nation’s gas stations supplied for all of these travelers requires a truck driver to drive the fuel tanker to the gas stations.

    Food, parades, shopping and travel are a few things that make up Thanksgiving Day weekend but they are not the true meaning. When you cut through the clutter and push past the holiday rush you get to its heart, a day of giving thanks for the blessing of the harvest of the preceding year. Traditionally, this referred to the agricultural harvest, however over the years it has grown into much more. It is a time to reflect and be thankful for your life’s harvest. The growing love of family, new friends added to your life, accomplishments you’ve made, and lessons learned. Although not the heart of the day, the different things listed above all play a role in bringing people together to remember the important things in life and make memories, and without truck drivers they wouldn’t happen. So as we enter into the month of November we’d like to share our appreciation for truck drivers and extend our thanks to our business partners and clients. Without your confidence we would not be where we are today. Happy Thanksgiving.

  • Growing Your Core From a Position of Strength

    by User Not Found | Oct 05, 2015

    Growing beats the alternative any day! We know that the key to a successful business is one that grows from a position of strength. Growth tied closely to strategy is the best approach for sustainable, results-oriented growth. Many of our customers are large transportation companies at the top of their game, but even they need to take a deep dive into their growth strategy from time to time. We’ve all heard the lie “too big to fail.”

    Any business resource will likely recommend these three steps as the best road to growth:

    1. Strengthen and defend your core service offering
    2. Grow by adding adjacent segments
    3. Rebalance or redefine your core by recognizing past successes and failures

    Road to Growth

    Let’s break these three steps down using Centerline as an example.

    1. Strengthen: Centerline responds to our customers’ increasing need for reliable, DOT compliant drivers throughout North America. Our pursuit of growth is based in our firm foundation of providing a quality service to our customers and finding qualified compliant drivers in a very competitive environment.
    2. Growth: We are currently in an expansion mode, adding new locations to our already widespread service footprint. We know that our business provides value by allowing our customers to focus on their core business. Our work allows our customers to focus on growing their businesses. To strengthen our reach, we plan to enter 10 new markets in 10 months, focused on the Northeast and Southeast!
    3. Rebalance/Redefine: We’ve expanded before and have had to re-adjust the plan after launch, make hard decisions and not be afraid to fail. You need to bet a lot to gain a lot! Through our experiences we’ve learned what not to do when opening new offices. We have also been redefining our core as we explore new solutions to the needs of our customers, without losing our foundation. Centerline offers a variety of services from temporary drivers to dedicated drivers. Redefining does not mean losing who you are, it means maturing, growing, being responsible, and seizing opportunity to make it even better.

    Grow from Your Strengths
    Source: Gerald Adolph and Kim David Greenwood, Grow from Your Strengths

    As you plan your growth this year and next, think of where you need a partner to provide highly qualified, DOT compliant drivers and let us know what locations mean the most to you. Send your suggestions to

  • Is the Safety of the Traveling Public Your Priority #1?

    by User Not Found | Sep 02, 2015

    As providers of commercial drivers to the transportation industry, we are highlyconscious of our obligation to put the safest drivers at the helm of our customers’ vehicles. We ensure our drivers are 100% percent DOT compliant by applying our strict compliance processes to each driver. Once we’re sure they meet all requirements, and not a moment before, they can be moved to a dispatch-ready state.

    As a customer who transports goods daily, do you know with assurance that each driver you have in your fleet is DOT compliant? What, if anything, would a DOT audit reveal? These are hard questions, but ones that should be at the forefront of any company that deals in the transport of goods whereby a driver is given access to drive your fleet vehicles.

    It’s not just a question of liability and fines but of public trust and safety. Did youknowthat a fully-loaded truck weighs 80,000 lbs. and the average car weighs only 3,000 lbs.? As an industry, we have to do our part to ensure we’re not contributing to the increase in vehicle fatalities by ensuring all commercial drivers are capable of handling their trucks. According to the National Safety Council (NSC) vehicle fatalities are on the rise and this year is set to be the deadliest on U.S. highways since 2007. The Road Information Program (TRIP) vehicle travel increased 1.7% from 2013 to 2014 and another 3.9% in the first four months of 2015. Additionally, the amount of commercial truck travel in the United States is projected to increase by 72% through 2030. With this overall increase in travel, it is important your drivers are in compliance and practicing safe driving.
    Fully-loaded truck

    You might be wondering what should be part of your ongoing driver compliance review? The records needed include:

    • Proof of financial responsibility;
    • Driver qualification files;
    • Drug and alcohol testing records;
    • Records of duty status and all supporting documents;
    • Driver vehicle inspection reports and maintenance;
    • Hazardous materials records (if applicable); and
    • An accident register and copies of all accident reports required by state and other governmental entities or insurers.


    To learn more about the necessary driver qualifications review these FAQs.